Thursday, October 21, 2004, 8pm
Marshall Reese in person!
Antonio Muntadas and Marshall Reese have been documenting the selling of the American presidency since 1984 and have expanded and updated the series with every election. Political Advertisement 2004 features ads from the 1950s to the present, including the 2004 campaign. As Muntadas and Reese trace the development of the TV spot, what emerges is the political strategy and manipulative marketing techniques of the American televisual campaign process. Political Advertisement 2004 includes many rare spots, some never before seen, edited without commentary, to present an endless stream of candidates, from Eisenhower to John Kerry, who are sold like commercial products (Description courtesy of Donnell Media Center). 2004, Antonio Muntadas & Marshall Reese, USA, 75 min.