Sam’s practice engages the symbolic framework of designed objects to deconstruct the truisms of contemporary culture. Using an object-oriented methodology, he addresses this objective by creating what he considers strategic mechanisms for stimulating introspection. Conceptualizing the object as a tool for accomplishing this task, his work intends to challenge and politicize the designer as a producer who creates experiences rather than products.
Sam Link and Tim Karoleff designed and fabricated EULA Mobile Screen as a way to physically perform institutional transparency. Referencing the legal precedents of End User License Agreements and Terms of Service statements that are created to code privacy transgressions behind unassuming veils that bind users to contracts, regardless of their consent; EULA Mobile Screen obfuscates important data while masquerading as an ubiquitous object that is activated by user presence, likewise, regardless of consent.
Sam and Tim practice design as a political act and crafted EULA Mobile Screen as a rhetorical tool to amplify suppressed voices. Behaving as an autonomous object, EULA Mobile Screen reflects and rearranges its environment, challenging perceived norms to promote emancipatory action.