Use in all cases where space permits.
Use when the preferred logo construction cannot be placed at or above its minimum size.
Only for use on internal-facing projects where the full SAIC logo has been established. Contact Marketing and Communications at email@example.com for permission and files.
For use on materials that face the public.
Use on internal-facing materials.
Leave an “S” width space on all sides. Stay at least 1/4” from all trim.
1” minimum width
1 1/2” minimum width
Use the stacked version of the logo.
The wordmark under the square should be omitted for social media profile pictures and situations where the logo needs to be less than 100 pixels.
The logotype without the square should only be used where space is extremely limited and the School’s brand has already been established (e.g., navigation bar on mobile devices).
In situations where the full logo will not fit, include the complete logotype only.
SAIC materials should use the logo as a tag whenever possible. The placement of the logo should be determined by the minimum spacing of the “S” space.
Avoid placing the logo flush against the edge.
Do not stack the typography above the logo square.
Do not alter or skew the logo in any way.
Do not modify the logo square in any way.
Do not set the logo on an angle or arc.
Do not outline the logo, its square, or typography.
Do not reduce the logo to a width smaller than specified previously.
Do not attempt to re-create the logo or its typography.
Gotham is SAIC’s main typeface. It is used in the logo and wordmark. The geometric, modern, sans serif typeface is perfect for both headline and body copy in print and the web.
Lava is the School’s main serif typeface. Its legibility makes it perfect for long amounts of body text on both print and digital platforms. It pairs well with one of the School’s other sans serif headline typefaces and works well at both small and large sizes.
Transport is a great alternative to Gotham for a sans serif, geometric headline to be displayed at larger sizes.
Meran is the School’s legacy font and should be reserved for headlines. It works best at larger sizes and is not suited for smaller-sized body copy.
Appropriate leading (line spacing) is determined by the width of the column. The wider the column, the more open the leading should be. This is particularly important when using wide columns of body text.
For professionally typeset and printed publications, the minimum leading should be 2 points more than the size of the type (e.g., 9-point type on 11-point leading). The width of a column should be well considered. As the type size increases, a narrow column will force large gaps between words in justified text or cause an undesirable amount of hyphenated words when unjustified, or ragged text, is used.
On external-facing, official materials, limit usage to two or three colors from the primary palette.
CMYK codes are reserved for print use (four-color process), RGB for digital use (TV, computer, mobile screens), and HEX codes for web design use.
CMYK: 5 | 8 | 100 | 0
RGB: 247 | 220 | 5
CMYK: 0 | 45 | 99 | 2
RGB: 249 | 157 | 30
CMYK: 0 | 99 | 3 | 0
RGB: 236 | 11 | 136
CMYK: 71 | 80 | 13 | 0
RGB: 105 | 80 | 146
CMYK: 71 | 28 | 0 | 0
RGB: 61 | 152 | 211
CMYK: 89 | 0 | 41 | 0
RGB: 0 | 176 | 171
CMYK: 15 | 0 | 12 | 70
RGB: 93 | 105 | 102
CMYK: 0 | 0 | 0 | 100
RGB: 0 | 0 | 0
CMYK: 42 | 100 | 0 | 0
RGB: 159 | 36| 143
CMYK: 0 | 19 | 80 | 0
RGB: 255| 206 | 78
CMYK: 0 | 72 | 40 | 0
RGB: 255 | 113 | 117
CMYK: 0 | 90 | 100 | 0
RGB: 239 | 65 | 35
CMYK: 94 | 71 | 39 | 25
RGB: 30 | 70 | 101
CMYK: 16 | 0 | 96 | 0
RGB: 225 | 227 | 39
CMYK: 24 | 88 | 78 | 15
RGB: 169 | 59 | 58