Latex printed PhotoTex will be the most durable, Inkjet printed PhotoTex can smudge/smear/scratch under handling
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Paint wall at least 7-30 days ahead of installation
It is necessary to clean the surface before applying your print to remove dust and promote adhesion to the paint. Most newer paints have anti-scuff coatings as well as low VOC content that can prevent the adhesive from sticking if not cleaned. If the wall has been recently painted it is recommended to wait 7-30 days to allow off-gassing to occur, otherwise bubbles may result.
Recommend Paints and Primers: https://dvf8f6.p3cdn1.secureserver.net/wp-content/uploads/2022/11/PAINTPRIMER-922.pdf
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Clean the wall
Use a solution of 70% isopropyl alcohol and 30% water to wipe down (in one direction only) the surface TWICE
Installation Instructions from the Manufacturer: https://www.phototexgroup.com/3d-flip-book/wall-prep-and-surfaces/
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Test a small section
It would also be a good idea to install a scrap piece to test how well it sticks.
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Apply to wall starting with a thin strip at the top
“Researchers at 3M have found that cleaning the wall TWICE with a mixture of 70 percent isopropyl alcohol (IPA) and 30 percent water can significantly boost adhesion for nearly any wall film applied to a painted substrate.)”
https://multimedia.3m.com/mws/media/1193340O/install-prep-for-low-voc-painted-walls.pdf
https://multimedia.3m.com/mws/media/945421O/3m-enhanced-adhesion-cleaning-method.pdf